The Business Owner's Journey

[Ep.7] Roland Gurney: Standing Out in a Saturated Market

Nick Berry, Roland Gurney Season 1 Episode 7
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00:00 | 49:37

Full Episode Page:  Roland Gurney: Mastering Positioning and Standing Out in a Saturated Market

Episode Summary:
Roland Gurney, owner of Treacle, a marketing agency for other marketing agencies, shares his perspective on positioning, differentiation, and messaging. He emphasizes the importance of finding what makes each agency unique and valuable, rather than just focusing on how the copy sounds.  Roland emphasizes the value of embracing friction, taking risks, and being unafraid to challenge and push clients to find their unique positioning. The conversation concludes with a discussion on how Roland approaches crafting compelling messaging and the upcoming masterclass he is hosting on agency positioning.

Takeaways: 

  • Focus on what makes your agency unique and valuable, rather than just how the copy sounds.
  • Understand your target customers and their evolving fears and frustrations.
  • Specialize and stand out in a saturated agency market.
  • Embrace friction, take risks, and challenge clients to find their unique positioning. 
  • Testing and validating your positioning strategy in the market is essential.
  • Crafting compelling messaging requires clarity, simplicity, and style.

Where to Find Roland:

You can also get these additional episode resources for free: Treacle's Agency Proposition Canvas™ and Roland's book "Why You? How to create a unique agency proposition"  

🔗 Redesigned.Business    
If you have a business that's not hitting the next revenue tier like it should... You might have a design problem.  
Your business was originally designed to survive, not scale.  
Now it needs a redesign, to break free of the operational inertia and finally scale.  
So the next revenue tier feels intentional and repeatable, instead of... unreachable.

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